Feed Your Brain at FSU
Monday April 15th I had the privilege of hearing wise words from Stephen Kubiak of Visit Florida and FSU’s Matt Roush. They both spoke of their Social Media strategies as well as giving us some helpful tips on how to be more effective on social media platforms.
Stephen Kubiak is the sole person that runs all of Visit Florida’s social media platforms. He spoke about how he uses hootsuite to track different hashtags that he wants to follow. He said that he follows the #Florida which to me is hilarious. Following Florida can be exciting because you honestly never know what you are going to get with it. Mr. Kubiak spoke about how is job is ongoing throughout the day. Once he gets home the work does not end for him. He still has to be constantly monitoring Facebook and Twitter. One point that I really took away from him is how he measures success. He defined success in social media by how many people he gets to engage on his page. (Not by likes) He used the example that he posted a picture about a restaurant in one of Florida’s national parks. After he posted this picture, people commented on the picture saying that they were going to have to go check out that restaurant because it was so interesting. He defines his success by getting people to learn new things and want to try them out. He is trying to get his users involved in different ways than just posting beach pictures all day.
Matt Roush from FSU gave us the do’s and don’ts of social media. He talked about how we have to be a leader as someone who runs social media. That means that when people are commenting negatively on your site you aren’t acting like a child and responding immaturely back to them. He also emphasized how important it was to not sound like a robot when you are posting. People want to know that a real person is tweeting all this. No one wants to read posts from a robot. The major point that I took away from him was that “social media is a tool not a strategy.” He says this that we are using social media to inform and engage.
I thoroughly enjoyed the speeches by both gentlemen. They were very informative and helpful. I feel important now that I know who runs the social media for FSU and for Visit Florida!
-Kelsy
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